Social Media & Digital Marketing Excellence Award Winners 2014
Award Winners
31st July, 2014 | Pan Pacific, Marina Square, Singapore
YOUNG SOCIAL MEDIA ENTREPRENEUR OF THE YEAR
- Rajiv Dingra, Chief Executive Officer, WAT Media Pvt. Ltd.
DIGITAL ENTREPRENEUR OF THE YEAR (CERTIFICATE OF MERIT)
- Niyati Shah, Managing Director and CEO, Shot Formats Digital Productions Pvt. Ltd.
SOCIAL MEDIA CAMPAIGN OF THE YEAR
- Greatest Fan Campaign (Reliance Life Insurance Company Limited)
- DANCE TO MY TUNE (Godrej Masterbrand)
- Jack&Jones - Super Saturday (Bestseller Pvt. Ltd.)
BEST SOCIAL MEDIA INTEGRATED CAMPAIGN
- Lucky Lucky Campaign (Bajaj Allianz General Insurance Company Ltd.)
- Mirchi Music Awards Campaign (Radio Mirchi - Entertainment Network (India) Limited)
- #SAPF1Quiz (SAP India)
BEST INTEGRATED CAMPAIGN
- Pawn Stars (HISTORY TV18)
- Reimaging L&D – an internal branding initiative (Tata Consultancy Services)
- Using Digital Media to Generate ROI (Godrej Security Solutions)
- Fertility Awareness Week 2013 (Merck Serono India) (CERTIFICATE OF MERIT)
- Bajaj Allianz Football World Trip & Junior Football Camp 2013 (Bajaj Allianz Life Insurance Company Ltd.) (CERTIFICATE OF MERIT)
BEST ONLINE / DIGITAL MARKETING CAMPAIGN
- Citibank - OMG Sale (Mediaedge CIA Pvt. Ltd.)
- TPOS: The Power of Shunya (E.I. DuPont India Private Limited)
- Cloud-Based Clinical Trial Supply Management (CTSM) (Infosys Limited)
- How Bajaj Allianz General Insurance Generated Leads in a NEW Way (Bajaj Allianz General Insurance Company Ltd.)
DIGITAL MEDIA CAMPAIGN OF THE YEAR
- Big Boss Kannada Campaign (Biggbosskannada.com) (Viacom18 Media Pvt. Ltd.)
- Fertility Awareness Week 2013 (Merck Serono India)
VIRAL MARKETING CAMPAIGN OF THE YEAR
- Mother's Day Video (Mother Dairy Fruits & Vegetables Pvt Ltd.)
BEST RICH MEDIA ONLINE AD
- Cinemagraph Emailers (Mediaedge CIA Pvt. Ltd.)
- Godrej Brighter Living (Godrej Masterbrand)
BEST IN ONLINE CONTENT
- Human Touch of Chemistry (Tata Chemicals Ltd.)
BEST ONLINE VIDEO
- Mother's Day Video (Mother Dairy Fruits & Vegetables Pvt Ltd)
BEST ANIMATION OR GAMING PROJECT OF THE YEAR
- Beerpacity (Home Entertainment Services - A division of Sony DADC Manufacturing India Pvt. Ltd.)
SOCIAL APPLICATION OF THE YEAR
- Jarvis Voice Message App (Home Entertainment Services - A division of Sony DADC Manufacturing India Pvt. Ltd.)
DIGITAL APPLICATION OF THE YEAR
- NICKWORLD APP (Viacom18 Media Pvt. Ltd.)
PORTAL OF THE YEAR
- Biscoot Bajao - India's First Music Networking Portal (bajao.biscoot.com) (Shot Formats Digital Productions Pvt. Ltd.)
BEST USE OF TWITTER
- Bat of Honour Selfie (HISTORY TV18)
- #HamareZamaneMein Twitter Campaign (Max Life Insurance Co. Ltd )
- #MyDadIs – Father's Day Campaign (Brand: Westside Stores) (Hansa Cequity)
- #IGTTwitterConcert - India's Got Talent (Colors - Viacom18 Media)
BEST USE OF FACEBOOK
- HNB Assurance (HNB Assurance PLC)
- Red Sea Mall (Red Sea Mall)
- NDB Bank (National Development Bank PLC)
BEST USE OF LINKEDIN
- SAP Connects With Leaders One-On-One (SAP India)
BEST USE OF SOCIAL NETWORKS
- Google + Hangouts (Bajaj Allianz General Insurance Company Ltd.)
- NDB Bank (National Development Bank PLC)
- Select CITYWALK (Select Infrastructure Pvt. Ltd.)
- Merck Serono India – Social Media Channels (CERTIFICATE OF MERIT)
BEST USE OF SOCIAL MEDIA
- #IGTTwitterConcert - India's Got Talent (Colors - Viacom18 Media)
BEST USE OF SOCIAL MEDIA IN MARKETING
- 1 MILLION Fans! - Aaj Tak (India Today Group)
BEST USE OF SOCIAL MEDIA IN CAUSE MARKETING / CSR PROGRAMME
- Share a Pill of Happiness (Dr. Reddy's Laboratories Ltd.)
- Nuclear Friends Foundation
BEST CORPORATE BLOG
- Merck Serono India Blog
BEST PROGRESSIVE DIGITAL MARKETING COMPANY
- WAT Media Pvt. Ltd.