Neha Mavani

I am a well-rounded marketing professional with over 15 years of experience. My skill set includes Marketing strategy and insights,research analysis, creative thinking, team management, project management, negotiations with external partners and driving a culture of thinking-out-of-the-box. I enjoy conceptualizing communication by leveraging insights from consumer behaviour that forms the basis of my creatives and media strategy. Few key highlights would be:

• Growing (before TV) subscriptions by 103% and video views by 134% for ZEE5 platform by launching the Club pack
• Growing Brand TOM Scores of ZEE5 by 124%
• Re-positioning Life Ok to Star Bharat, surging channel's reach by 56%
• A show launch campaign which was shortlisted for the Cannes in 2015.
• Launch of Divya Marathi Newspaper becoming No.1 from Day.1 which is a case study at IIM Bangalore and Harvard.
• Insight based launches of 13 radio station across India

I have worked in the media and entertainment industry managing marketing of brands across various industries. My breadth of experience involves working with Radio City, focusing on city wise marketing; followed by 5 years of stint with DainikBhaskar Group, India's leading newspaper group and then moving to television industry with the challenger brand Sony Entertainment Television of Sony Pictures Network. Post that I was with Star Bharat of Star India Pvt. Ltd. Currently I am working with ZEE5. I enjoy my work as it influences the lives of more than 350 million audiences in India.