Kaustav Mukerji

A Digital & Performance marketing evangelist for the last 15 years, Mr. Kaustav Mukerji currently works as a Head of Digital & Performance at Future Group Brands.

Responsible for breaking Google myths as early as 2012, Mr.Mukerji used the display to drive Test Drive conversions for one of the erstwhile automotive organizations and as recent as leveraging a pure awareness platform to drive purchases at par with the best of the known ROI-based media. This 'driven by passion' personnel has worked across many verticals & industries like FMCG, Telecom, Consumer Durables/Electronics, Publications, Healthcare, Automobiles, IT, and more. He has also helped set up a few brands in Central Africa.

Besides being a strategy consultant, Mr.Mukerji can put great ideas into execution, build strong brands and deliver business results.

"I have spent a large part of my career leading Integrated marketing agencies. I have worked with small-medium businesses to increase demand and augment customer acquisition by leveraging digital channels, content, data, and marketing technology," shares Mr.Mukerji. He brings in the capability to blend creativity with business understanding. With hands-on experience in implementing digital initiatives, he can translate ideas into Integrated / digital experiences.

His key skills are demand generation, brand management, revenue enhancement, integrated & digital marketing strategy, road map development, marketing operations management, customer experience design, etc.

Mr.Mukerji has previously added value to the brands like General Motors, Honda Motors, TATA Motors, Yamaha, SBI, Andaman Tourism, Samsung, Aircel, Havells, Yamaha, BlackBerry, Airtel, SBI, J&K Tourism, to name a few.