Nikhil Kumar
Cafe Coffee Day
Biography
I have 13 years of experience in strategizing, planning and executing award - winning social media and digital marketing programs across verticals. My areas of expertise include social media marketing, online reputation management, digital marketing, advertising and crisis communications.
I am currently the head of social media and digital marketing at Cafe Coffee Day. I'm responsible for building the brand's social media presence and reputation and to explore new revenue streams for the business on digital media.
In my previous role, I headed the Digital, Social Media and analytics practice at Brave New World, an integrated communications agency and some of my clients there included Myntra, FreshMenu, Wildcraft, Reliance Trends, The Roadster Life Co., Assetz Real Estate, Total Environment and Infosys.
In my previous roles at Ogilvy & Mather (Mumbai) and Indegene Lifesystems (Bangalore)a I have led the strategy and planning for leading healthcare brands start-ups and non-profits.