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Anish Behera

Partner & Chief Integration Officer, Purple People Co.

Anish Behera

Partner & Chief Integration Officer
Purple People Co.

Biography

Anish Behera has been an agency guy since he was born, having done a MBA in Finance, he interned as a financial broker and was then sure to spend the rest of this life in advertising instead.

He has worked across creative, media and digital agency. With this growing interest in everything digital, he has spent the larger part of his career in digital advertising & marketing.

He started with a few first:

  • In 2010 he brought to life Indias' first "#" embedded 360 communication with DishTV & SRK as the protagonist, across all media touchpoint.
  • In 2011 he conceptualised the strategy for the fastest ever YT video to reach the 1 million milestonee with The Boost Anthem, with Dhanus.
  • Since then he has been contribution for the digital marketing ecosystem to grow leaps and bounds, shifting clients monies more and more to the digital side of business by upping the clients play in content, media, social, search, programmatic and similar.

 

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