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Role Players 2019

Priscilla Selwine

Executive Vice President, Gutenberg LLC

Priscilla brings over 15 years of experience in conceptualizing and executing integrated marketing campaigns for B2B, B2C, start-ups and not for profit organizations - leveraging, social, web, content, PR and mobile. She takes a methodological approach to maximizing visibility for brands.

At Gutenberg, she leads the global integrated communication team of content, PR , Digital and technology experts helping them leverage the power of marketing and tech to tell insight driven stories for brands. Her experience spans industries, geographies, and business operations. Prior to joining Gutenberg, Priscilla worked as Senior Planning Director at OgilvyOne Worldwide, where her responsibilities included digital planning, social media, and content marketing for clients like Amazon, ITC and IBM. Other clients along her career have included Infosys, Wipro, Citibank, McDonald’s, Ricoh, and VMWare.

Priscilla also ran the pre-sales function for L&T Infotech focused on France, Denmark, Sweden, and Finland. She began her career in Public Relations at Corporate Voice Weber Shandwick and went on to work in various sales, customer service, and marketing roles.

Priscilla received her MBA from Indian Institute of Planning and Management (IIPM) and a Bachelor of Arts degree from Wilson College in Media, Advertising, and Journalism.


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