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Role Players 2019

Niraj Ruparel

National Head - Mobile, Mindshare India

Niraj heads Mobility practise at Mindshare India, he has 12 years of experience in mobile marketing, consumer platforms, brand communications and marketing analytics. Previously, at Madhouse, Niraj was managing over 200 brand relationships, delivering world class solutions in cross media marketing, rural marketing, rich media innovations, brand activations and product sales. Before Madhouse, Niraj managed mobile loyalty and mobile churn management solutions to large telcos and FMCGs. Having spoken to mobile Indians, from a SMS-only past to an always-on data present, Niraj has confidently solved nearly every marketing problem. His expertise in the mobile and new-age technology space has played a crucial role for some of the brands at Mindshare. His work on Lifebouy and Godrej has won Cannes and I-com Data Creativity Awards lately. He is also the jury member for the renowned MMA Smarties 2019.

Niraj Ruparel

National Head - Mobile, Mindshare India

Niraj heads Mobility practise at Mindshare India, he has 12 years of experience in mobile marketing, consumer platforms, brand communications and marketing analytics. Previously, at Madhouse, Niraj was managing over 200 brand relationships, delivering world class solutions in cross media marketing, rural marketing, rich media innovations, brand activations and product sales. Before Madhouse, Niraj managed mobile loyalty and mobile churn management solutions to large telcos and FMCGs. Having spoken to mobile Indians, from a SMS-only past to an always-on data present, Niraj has confidently solved nearly every marketing problem. His expertise in the mobile and new-age technology space has played a crucial role for some of the brands at Mindshare. His work on Lifebouy and Godrej has won Cannes and I-com Data Creativity Awards lately. He is also the jury member for the renowned MMA Smarties 2019.

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