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Role Players 2018

David Appasamy

Head - Brand & Strategy, Social Beat Digital Marketing LLP

David Appasamy heads Brand & Strategy at Social Beat, an award winning and fast growing digital marketing company in India.

Experience & expertise:

Experience over 35 years in General Management, Business Strategy, Internet Governance, Marketing Management, Advertising, Sales, Digital Marketing in both Corporate and Social sectors.

Global expertise & contributions:
Member of Business Action in Support of the Information Society (BASIS) of the International Chamber of Commerce (ICC).

Co-Chair of the ICC’s Task Force on Internet & Telecoms Infrastructure & Services of the Commission on the Digital Economy from 2006 to 2011.

Served on the Multi-stakeholder Advisory Group (MAG) advising the UN Secretary General on Internet Governance in 2010 and 2011.

Recognized for expertise in Internet Governance Policy. Speaker at Athens, Rio, Geneva, Tokyo, Manila, Paris, Taipei, and Bangkok.

Business Experience:
Executive Director of a micro-finance company serving half a million rural women in India’s Tamil Nadu state.

Executive Vice President at Sify Technologies, then India’s leading Internet & network services company.

General Manager, Mudra, a part of the DDB network globally.

Sales and Marketing in ITC Hotels. Sales Manager of the Searock Sheraton, Mumbai.

Contribution to society:
Appasamy Trust: Managing Trustee of the Appasamy Trust working for the uplift of disadvantaged sections of society in rural areas around Tirunelveli.

Roofs for the Roofless: Chairman of Roofs for the Roofless, an NGO running a Community College in Karanai village near Navalur.

Asha Niketan: Chairman of the Governing Council of Asha Niketan, a home for the mentally handicapped, part of L’Arche worldwide.

About David:
Graduate in hotel management, and business management from the IIM, Ahmedabad. Avid photographer, traveler, reader, blogger and social media enthusiast.


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