Chirag is leading the Digital Marketing initiatives at Aditya Birla Capital (Life Insurance) from March 2018. He is responsible for launching the digital platform with an objective to make users shop Life Insurance online. Prior to this stint, he was leading the Affiliate Marketing & Strategic Alliances at Flipkart for over 3 years where he spearheaded the business & product strategy and worked towards building it into a formidable, RoI-centric performance marketing channel. Chirag brings with him over 4 years of experience in the Indian e-Commerce industry. Apart from Digital Marketing, he also has extensive experience in Bank Alliances, Strategic Partnerships, Loyalty Marketing and Mobile Marketing business. He is an alumnus of BITS Pilani where he completed his M.Sc. (Hons.) Mathematics & B.E. (Hons.) Civil. He is an avid traveller and enjoys photography whenever he gets time.